KICKS Reveal and Launch
Nissan launched an all-new redesign for their smallest and most affordable crossover. So we took the opportunity to make a splash by embracing the unique personality Kicks had to offer. From print, to dealership, to web, we were consistent with our bold colors and messaging.
We added some personality to the dealership showroom using a lenticular poster to showcase all the unique KICKS’ exterior colors.
CG motion clips for both exterior and interior were created to highlight features and movements that couldn’t be done with a traditional video shoot. We started with storyboards and then worked with a CG vendor for blockout and composition, lighting and then final composite.
Role | Creative/Art Direction
Agency | Designory
CG | Katana