Ariya e-4ORCE Tech Video

Nissan launched it’s all-new electric SUV with e-4ORCE technology. It was up to us to find a way to efficiently and effectively communicate how the technology works and the benefits it provides. With a limited budget, no snow and no prototype unit – we were up for the challenge. Why not create in 3D what we can’t shoot live? So that’s exactly what we did. We storyboarded out our script, pulled endless environmental reference and worked side by side with a CG vendor to make this Ariya e-4ORCE video come to life.